What are cookies
Cookies are small text files that are placed on your computer, smartphone or other device when you access the internet.
Why are cookies essential to Midland Credit’s website?
None of the cookies we use collect your personal information and they can’t be used to identify you.
Types of cookies
The length of time a cookie stays on your device depends on its type. We use different types of cookies on our websites:
These are temporary cookies which only exist during the time you use the website (or more strictly, until you close the browser after using the website). Session cookies help our websites remember what you chose on the previous page, avoiding the need to re-enter information.
These stay on your device after you’ve visited our website. Persistent cookies help us identify you as a unique visitor but don’t contain information that could be used to identify you to another person.
Strictly necessary cookies
These are cookies that are required for the operation of our website.
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
To keep our products and services easy to use and up-to-date, we use web analytics services to help us understand how people use our website. For example, we can see which parts of our services are most popular, identify when errors occur and test different versions of a page or feature to see which one works best. These web analytics services may be designed and operated by other companies on our behalf. They do this using small invisible images known as “web beacons” or “tracking pixels” that may be included in the digital products and services on our website. These are used for example to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. We use retargeting and online behavioural advertising to market Midland Credit which employs targeting cookies to deliver you more targeted advertising.
First party cookies
These are set by or on behalf of the website visited. All other cookies are third party cookies. We use both first party and third-party cookies. You can read more about them below.
Third party cookies
In some cases, some of these cookies are managed for us by third parties, but we don’t allow the third party to use the cookies for any purpose other than those listed above.
By using our website, you agree that we can place the above types of cookies on your device.
Turning cookies off
In all modern browsers you may elect to reject cookies and/or enable do not track features, and we provide instructions on how to do this below. Please note however that by doing so parts of our website may no longer function as expected. For example, if you delete cookies any preferences they record will be lost. This includes for example where you have opted out from cookies, as this requires an opt-out cookie to be set.
If your concerns are based around third party cookies, then we recommend you just reject those cookies, rather than all cookies so that we can still provide you with the functionality you expect.
If you do wish to stop your browser from accepting cookies, the following pages may be useful:
Internet Explorer: http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies
How to contact us
If you have any questions about our Cookies or this Cookies Policy, please contact us on firstname.lastname@example.org or in writing to: Midland Credit Limited, Millhouse Business Centre, Castle Donington, Derbyshire, DE74 2NJ
For more information about cookies see the links below.
Useful information about cookies can be found at: http://www.allaboutcookies.org
The BBC Web Wise guide to cookies: http://www.bbc.co.uk/webwise/guides/about-cookies
Information on the ICO cookie guide can be found on the ICO website: https://ico.org.uk/media/for-organisations/documents/1545/cookies_guidance.pdf
A guide to behavioural advertising and online privacy has been produced by the Internet Advertising Bureau which can be found at: http://www.youronlinechoices.com/uk/download-guide